Dairy company Norco has rolled out a new premium ice-cream range, Hinterland, at supermarket group Woolworths. The company uses locally sourced milk and cream from Norco farmers to create six flavours which will be sold in more than 900 stores.
“We are overwhelmed to see Hinterland hit the shelves of Woolworths stores across the country, we’re ready to bring Norco farmer-owned and locally made ice cream directly from Lismore on the North Coast of NSW to all Australian suburbs,” Norco CEO Michael Hampson said.
“The decadent flavours will solidify Norco as a prime player in premium ice cream and will give our local farmers guaranteed milk [demand], yet another source of opportunity to help Australian farmers and the Norco co-operative grow.”
The new product will boost the brand nationally and help support the farmers to earn more.
“The six distinctive flavours have been influenced by the ice creams we all grew up loving and have been integrated with local ingredients to create a luxurious product that is unlike any other,” said Hinterland ice cream artisan, Luis Mejia.
“It’s been such an exciting project, so to be spearheading the process of bringing the flavours of the North Coast hinterland and local farmers to the masses is a real honour.”
Hinterland sells for $10.50 in Woolworths stores.