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BWS launches $7 million 100 Days of Summer campaign

BWS is launching a 100 Days of Summer campaign, giving away $7 million worth of prizes and 25 million Rewards points.

By scanning their card when shopping at BWS, customers can win a share of 25 million Woolworths Everyday Rewards points. One in three scans will win points, and customers can purchase selected products to triple their chances to win. The rewards points give away will run from November 4-8. 

“This year, I think most of us are wishing that summer would start already, which is why BWS is launching our summer full of great value deals and fun this month,” Vanessa Rowed, head of marketing at BWS.

“We’re hoping to make this the funnest summer ever for our customers, they deserve it.” 

Customers can also win secret prizes from a prize pool worth $7 million by playing BWS Cooler. To play, customers can download BWS on tAPP with one in three chances to win daily. The campaign will last until February 12. 

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