Lion has appointed Anubha Sahasrabuddhe as its new consumer & brand director, recruiting her from US FMCG giant Mars.
In her new role, Sahasrabuddhe will oversee marketing for Australia and lead the company’s Consumer Global Centre of Excellence across Australia, New Zealand, the US and UK. The appointment will take effect from early next year.
“Born and raised just outside of Sydney, Sahasrabuddhe will return to Australia after a truly global career that saw her live in eight cities over the past 17 years,” said James Brindley, MD at Lion Australia. “This world-wide perspective will be invaluable to Lion as the company focuses on the rebound of the adult beverages sector next year following the heavy impact of Covid-19 restrictions during this year.”
Sahasrabuddhe is currently global VP of Chocolate at Mars and has had a number of senior positions including global VP, Wrigley in the US and China.
Prior to Mars and Wrigley, Sahasrabuddhe worked with Coca-Cola in New Zealand, Hong Kong, China and the Philippines.
“I feel privileged to have been chosen to lead the consumer thinking for Lion and oversee its portfolio of household name brands,” said Sahasrabuddhe.
“I look forward to taking these brands into the future, whilst also bringing Lion’s innovation and NPD strategy to life to meet consumer demand for new adult beverages in new growth markets.”