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Rekorderlig Cider unveils new look

Flavoured cider brand Rekorderlig Cider has unveiled branding and packaging for its 330ml bottle range, which hit shelves this month.

Rekorderlig Cider has changed the bottle from amber to clear glass, “offering loyal and new fans a refreshing and modern look to their much loved flavoured cider range”.

Strawberry-Lime in the 330ml bottle range will be the first flavour to transition to the complementary-coloured label. The remaining bottles will change over by the end of this year.

“The transition to clear bottles offers our consumers the chance to see the colour and vibrancy of the liquid,” said Elle Lewis, brand manager for Rekorderlig Cider. “It is important for us to offer our consumers the premium brand experience that we are known for.”

Rekorderlig Cider is available at Dan Murphy’s, BWS, First Choice, Liquorland and Independent Liquor Retailers, and at venues across Australia.

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