Brown Brothers has introduced Brown & Co, positioned as a new ‘conscious’ wine label by the family-owned winery.
Brown & Co features two varietals: A Little Sweet Rose and A Little Dry Moscato. Both wines are made from grapes grown locally in the North West of Victoria.
The bottle designs, in shades of blush and mint, were created by illustrator Bonnie Brown.
“It’s all about breaking down barriers and helping people discover wine,” said Katherine Brown, fourth generation and first female winemaker in the Brown Brothers family. “Our new conscious label Brown & Co is crafted in response to the changing palates and shifting purchase drivers for young Australian adults”.
According to the company, Brown & Co is targeting the next generation of wine drinkers, “appealing to the changing tastes and values of Australia’s younger consumers”.
The Brown & Co range is available across BWS, selected Dan Murphy’s, and independent retailers.
