Australian supplements company EHPlabs inks US retail deal - Inside FMCG

Australian supplements company EHPlabs inks US retail deal

EHPlabs has struck a deal with a US retail chain.

Australian health and fitness company EHPlabs has secured a deal with US retailer The Vitamin Shoppe which will stock the former’s products in more than 700 stores.

EHPlabs said in a statement that the Vitamin Shoppe reached out to the company for a commercial partnership to roll out the Sydney-based company’s products during the next six months. EHPlabs founder and CEO Izhar Basha said the supplier has more than 3000 stockists globally and a direct consumer network online in more than 146 countries.

“The Vitamin Shoppe is a globally recognised and respected name in health, wellness, and fitness, which are core values for EHPlabs and the driver for all of our products. I am personally thrilled to see EHPlabs partnering with such a trusted retail brand, and from a professional perspective, this marks a significant expansion of the EHPlabs business into the US, which has long been a goal for the company,” Izhar said.

“Following its dynamic growth in Australia and other international markets, The Vitamin Shoppe is introducing EHPlabs and its innovative formulas to US customers,” said Sharon Leite, CEO of The Vitamin Shoppe.

“EHPlabs is one of the most vibrant global players in its category, with an ardent fan base and a compelling social media fuelled brand presence. We look forward to growing this business together, with our mutual commitment to the highest standards of quality and expertise in sports nutrition.”

The news follows EHPlabs’ recent announcement that it will add Braille labelling for blind consumers to its product range worldwide from November 26, beginning with its OxyWhey Lean Wellness Protein.

EHPlabs’ Braille label.

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