Nestle unveils new names for racist lollies - Inside FMCG

Nestle unveils new names for racist lollies

Nestle has finally revealed the rebranded Red Skins and Chicos confectionary after copping backlash earlier this year for their product’s racist overtones.

Red Skins will now be known as Red Ripper, and Chicos will be Cheekies, and both will appear on shelves in early 2021.

“Nestle has an unwavering commitment to upholding respect for our friends, neighbours and colleagues,” said Nestle general manager of confectionery Chris O’Donnell.

“We hope Australians will support the evolution of these two much loved lollies – while the names are new, the lollies themselves remain unchanged.”

Correcting institutional racism has been a major topic of 2020, largely due to global protests over inequality erupted following the continued murder of Black Americans by white police officers gained international attention.

In June, Nestle said the decision had been made to change the names of their products, acknowledging “the need to ensure that nothing we do marginilises our friends, neighbours and colleagues.”

“These names have overtones which are out of step with Nestle’s values, which are rooted in respect.”

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