Soft drinks giant PepsiCo is launching its first redesign of its staple 2-litre Pepsi bottle in the US in almost 30 years. The company describes the new “grip point” bottle as 25-per-cent slimmer than the old version, “modern, functional and easy-to-use”.
“This redesign makes it substantially easier for consumers to grab bottles off the shelf and to pour at home,” said Emily Silver, VP innovation and capabilities, PepsiCo North America.
PepsiCo will release more than two dozen beverages in the new bottle, including Mountain Dew, Crush, Dr. Pepper and Schweppes Ginger Ale. The company said on Monday, consumers will see the new redesigned bottle first in Chicago, Minneapolis – St. Paul and Wisconsin before its US-wide rollout.
The new bottle is “more manageable” to handle compared to the older design. It has a smaller circumference, and uses 24-per-cent less materials, making it more sustainable, PepsiCo told CNN Business.
The new bottle design is part of an initiative to eventually make all of its packaging 100-per-cent recyclable, compostable or biodegradable.
