Kiwi beer brand Steinlager has become New Zealand’s first large-scale beer brand to be carbon zero certified.
To earn the carbon zero certification from Toitu, Steinlager’s product life cycle has seen emissions reduced or offset, from growing the hops and barley, the beer-making process, packaging through to transportation.
“By becoming carbon neutral, Steinlager is supporting the New Zealand Government’s goal of becoming net zero by 2050,” said Geoff Kidd, senior brand manager for Steinlager. “We recognise our place in Kiwi culture and are committed to doing our part to reduce our nation’s carbon footprint.”
Owned by Lion, Steinlager accounts for 10 per cent of New Zealand’s beer market. The certification came after its sister brand The Fermentist certified its entire portfolio carbon zero earlier this year.
“We took all the learnings from The Fermentist and applied that to Steinlager,” said Kat McDonald, sustainability manager at Lion. “The process with a product at a scale like Steinlager is more challenging than a small brand, but we’re committed to it and over time will include other Lion products.”
After Steinlager, Lion, as an organisation, aims to be certified carbon zero from next January. The move will see all of Lion’s manufacturing and operational sites across the country become carbon zero certified.