Premium water maker Perrier has collaborated with well-known Japanese artist Takashi Murakami to create the Perrier x Murakami limited-edition bottle design.
The new collaboration follows previous partnerships using the artwork of Andy Warhol, Salvador Dali, Bernard Villemot, Raymond Savignac, Jean Carlu and Jean-Gabriel Domergue.
In Japan, Murakami is known for paintings, sculptures and films that have repeated motifs and mutating characters. HIs work depicts a mix of pop culture, history and fine art in a single medium.
“The vibrancy and delight of Murakami’s work is the perfect match for Perrier, a brand that has invested for over a century in creativity to bring out a differentiating brand spirit, tinged with its unexpected, crazy and original personality,” said Paul Cordina, global communication manager at Perrier. “We hope that this collaboration, inspired by the pop and colourful universe of Takashi Murakami and the creative spirit of Perrier, will increase the accessibility of art for an even broader global audience.”
Murakami previously collaborated with major brands such as Louis Vuitton, Supreme, Vogue and Nippon & Commes des Garcons (2009). He also worked with US musicians Kanye West, Pharrell Williams and Billie Eilish.
“When Perrier first approached me I felt extremely lucky to have the opportunity to collaborate with this sparkling water brand with such a long history,.” said Murakami. “I held many positive associations for me – for example, when I was 32 and started living in New York I used to drink Perrier a lot. Even further back though I have another very strong memory.”
The collaboration goes on sale this month in bottles and cans and is available in more than 30 countries. In Australia, the limited-edition range is sold through Coles supermarkets in a 750ml glass bottle and in other formats through independent supermarkets and bottle shops.
