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Asahi sells BoozeBud back to founders

Japanese brewer Asahi Beverages has sold its online beer store BoozeBud back to its founders, after reviewing its local e-commerce strategy post the Carlton & United Brewery acquisition. 

Alex Gale, Andy Williamson and Mark Woollcott founded BoozeBud in 2014 and it was snapped up by CUB in 2018. The brand grew online with more than 250,000 customers and it sales grew by more than 500 per cent.

Image of men drinking beer
BoozeBud founders, from left, Alex Gale, Andy Williamson and Mark Woollcott. Image: Anthill Magazine.

“We’re delighted to own BoozeBud once again. Over the last two and a half years the business has grown more than six times and is now the leading pure-play online alcohol retailer in the country,” founder Andy Williamson said.

Asahi said in a statement that it will focus on selling its products to retail customers, having their drinks visible via digital channels and continuously working with other customers, on-premise, as it continues to develop its online business. 

“While our broader e-commerce participation strategy continues to evolve, it was decided that now was the right time to sell BoozeBud,” said Asahi Beverages Group CEO Robert Iervasi. “We look forward to working and winning together with all our customers, including in the online space.”

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