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SC Johnson wins court battle over Raid TVC

Raid ad screen capture

Consumer products maker SC Johnson has emerged victorious after a court case over a television commercial for its Raid fly spray.

Addisons successfully defended SC Johnson & Son against proceedings by RB (Hygiene Home) Australia Pty Ltd in the Federal Court earlier this month.

RB had challenged some of the advertising claims made by SC Johnson about its Raid Max Double Nozzle insect spray packs. The case relates to this video featuring ‘Steve’ below, and various point-of-sale material and website content.

The Raid ad in which product claims were successfully defended.

RB claimed parts of the promotional material were misleading and deceptive.

The matter was heard on Wednesday (December 9) and the Federal Court this morning held that RB’s application be dismissed. SC Johnson’s legal costs are to be paid by RB.

“Over the course of five intense days, we threw a talented team led by partner, Martin O’Connor, and Special Counsel, Hayden Martin, and with the fabulous advocacy of Kevin Andronos SC and assistance of Tom Hollo, at this matter and successfully defended SC Johnson’s right to continue to advertise its Raid Max products throughout the peak insect season in Australia,” said Laura Hartley, a partner at Addisons.

“We are thrilled with this result for our client.”

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