Pepsi has introduced a spa kit, which it says is aimed at helping its customers relax and refresh at home after the stress of the pandemic…
The limited edition skincare kit was a “reward” for customers joining Pepsi’s sweepstakes on its Twitter account last week. The range consists of three items – an exfoliating Pepsi-scented sugar scrub, a Pepsi Blue face mask and a Pepsi-scented bath bomb. All of them come in eco-friendly packaging.
The company said the idea of the spa kit was created as people have been dealing with the stress of the on-going pandemic and preparations for the holiday season. In September, parent company PepsiCo also launched sleep-aid drink Driftwell to help customers facing stress and sleep problems during Covid-19.
It’s not just wellness that Pepsi is expanding its brandname to – last year, it launched a fashion collection online featuring items designed in collaboration with Alexander Wang, Urban Outfitters and others.