With all the issues and uncertainty happening around the world, demand for Australian natural and organic products has surged during Covid to the point where producers and manufactures are urgently ramping up capacity.
Over the last six months, many Australian natural and organic brands have experienced an unprecedented increase in demand for their products across the country.
In fact, many online platforms including BuyNatural have grown month on month throughout this year. Product categories that are doing particularly well include eco cleaning, with brands such as Koala Eco and Tri Nature, health and wellness, beauty, premium foods, and healthy snacks. This can be attributed to Australia’s response to Covid-19 and desire to use fewer synthetic chemicals.
As a result, there is a huge opportunity for more Australian businesses to capitalise on the trend. There are three reasons for the increase in demand and businesses need to ensure they focus on these areas in order to be relevant and drive growth.
Australian consumers are becoming more health-conscious during Covid
With Covid impacting our way of life, people are looking for ways to improve their health and wellbeing while cooped up at home.
Australians are actively looking for products that come from ethical sources, are free of nasty additives and do not contain harmful ingredients.
Digestive and gut health has the largest increase. Many well-supported digestive-health brands and natural fibre products such as Qenda and Gut Performance have recorded sales growth of 20 per cent or more during the past eight months on BuyNatural.
Australian products are also known world-wide to be of high quality. We are lucky to enjoy clean air, clean water and clean soil and our manufacturing sector is highly regulated. I think Australians are really starting to understand how much better our products are than those that come from overseas.
Why use or consume imported natural and organic products, when we produce and sell the best of the best right here in Australia.
Australians are supporting Australian businesses
The impact of Covid on economies including ours is really pushing people to buy local. Australians are becoming extremely patriotic in their spending. They are actively searching out products and brands that are made in Australia using locally sourced ingredients.
People know that if they buy Australian goods, they are supporting local jobs and the local economy. Why send our money overseas when we need it here.
Buy products that meet Australian standards
Australians tend to have very high expectations of quality when it comes to food, skincare, health and wellness products. For a growing segment of Australian consumers, quality now ranks more important than price for certain categories. As a result, Australian shoppers are more likely to find top-notch quality by purchasing Australian-made products than buying foreign products. After all, something that is made by an Australian company is going to strive to meet our country’s very high standards.
Products that are manufactured locally right here in Australia are able to offer fast and reliable delivery. Many times, products coming in from overseas can become damaged or worn during shipping. This is another key reason Australian products can maintain a quality offering.
While Covid has had a negative impact on many parts of our lives, it has also delivered positive outcomes in unexpected areas. Simple things such as working from home has become a mainstream practice, and buying local is now part of our shopping ethos.
Dr Mathew McDougall, Founder, BuyNatural