Pat and Stick’s Ice Cream has unveiled a new retro-style brand look, shifting its focus to mainstream audiences this year.
Carried out by Sydney-based creative team The Offices, the overhaul includes a simplified logo, all-new freezer graphics and product packaging. The new look, inspired by 70s-retro style, features vibrant graphic elements, including references to cult films, pop music, unicorns and paleo diets.
The signature Pat and Stick’s brand stripes was redesigned as a “subtle awning lockup”, creating flexibility for new products’ packaging design.
“Since launching back in 2004, foodie culture in Australia has gone way beyond the traditional highbrow set,” said Stephanie Oley, MD of The Offices. “It’s now time for Pat and Stick’s to engage with everyday ice cream fans who are sick of generic, cheaper and often overseas-made offerings.
“We’re showing that Pat and Stick’s is here for Generation Yum, with more choice, fine Australian-made quality and a more fun personality,”
The Offices was also behind Pat and Stick’s original brand identity created in 2004.