It’s not enough to simply offer an excellent product these days. Today’s consumer cares about the social impact of the brands they buy from. Here, Justin Moran, co-founder of “no-nonsense premium wine company” The Hidden Sea, shares an insight into the brand’s sustainability initiatives. INSIDE FMCG: When did The Hidden Sea launch, and why did you decide to use the business to support environmental causes? Justin Moran: We launched in 2015, and it’s certainly been a journey.&nb
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