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Why personalised promotions and pricing are a huge opportunity for FMCG

Covid-19 has led to a significant increase in digital retail, with some omnichannel retailers now seeing as many visitors to their digital assets as physical stores. Although the focus last year was on the lockdown-driven increase in e-commerce, retailers are re-evaluating their wider digital strategy and personalisation is a top priority this year. This article looks at the shift towards both personalised promotions and pricing and the opportunity for FMCG brands to use retailer-led personalisa
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