Hailing from New Zealand where the company is the country’s leading organic brand, Ceres Organics has a growing presence and team here in Australia.
Alex Player, its Australian-based CEO is proud of how fast the brand has grown over the past couple of years. The Australian organic market has grown at 13 per cent CAGR since 20121, and Ceres Organics is riding that trend achieving more than 30-per-cent dollar growth2.
As a brand, Ceres Organics has been leading the way in organics since 1982, well before it was popular or even sought after. Nowadays millions of consumers are on board and seeking out food that will truly make a difference to their personal health – and that of the planet.
Increasingly concerned with their own health and wellness and mindful about how they’re fuelling their bodies and those of their children as well – parents are looking for snacks they can feel good about packing in lunchboxes – and know they will be eaten! Ceres Organics organic rice cakes and crackers are a great example of this – leading the way in this mainstream snacking category, with simple ingredient lists that consumers can read and understand, these products continue to grow in popularity with more than 25-per-cent dollar and volume growth versus a year ago3.
Providing consumers with healthy everyday options is a strength of Ceres Organics and its breadth of range and expertise is unmatched.
1 Australian Organic Market Report 2019
2 Ceres Organics Australia ex-factory data MAT vs YA Dec-20
3 Ceres Organics Australia financial performance MAT vs YA Jan-20