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Soulfresh appoints new CMO

Food and beverage company Soulfresh has named Michael Davies as its new chief marketing officer.

In his new role, Davies will oversee the crafting and spearheading Soulfresh’s international growth as it “continues to disrupt food markets across ANZ and Europe”.

“Mike’s global perspective and deep brand building experience will be instrumental as Soulfresh continues a path of global expansion throughout Europe and Asia Pacific,” the company said in a statement.

Before joining Soulfresh, Davies held roles as marketing director at Mars UK and director of Mars Wrigley M&A and Ventures based out of Chicago. He is now moving to Melbourne to start his new role.

“Soulfresh is not a company, it’s a movement and the opportunity to join such a talented and inspiring group of people is very exciting,” said Davies.

The company portfolio features disruptive brands such as Lo Bros Kombucha, Nutty Bruce Plant Milk, Wildly Good and Pico, all featuring a heavy focus on sustainability and a lighter environmental footprint.

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