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Naked Life Beverages: disrupting the non-alcoholic drinks category

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Since launching in 2016, Naked Life Beverages has grown to selling its sugar-free non-alcoholic spritzers to more than 800 stockists in Australia after witnessing surging demand for non-alcoholic beverage alternatives and a gap in the ready-to-drink category.  Inside FMCG interviewed David Andrew, CEO of the beverage brand on creating the product, how the business adapted to the Covid-19 lockdown, and the Project 500 and The No Nasties Project initiatives.  Inside FMCG: Tell us how you started
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