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Aussies develop thirst for organic wines

Australia’s wine market is seeing an increasing demand for organic wines, according to Liquor Marketing Group (LMG).

During the year to January, the Australian membership-owned retailer has recorded a five-fold year-on-year growth in sales of organic wine. The category has increased its share of dollar sales to 2 per cent of LMG’s total bottled wine sales and now represents 5 per cent of the category’s overall dollar growth.

“LMG has been feeding the consumer demand for ‘better for you’ beverage options for some time now,” said Matthew McEvoy, national merchandise manager for wine at LMG, which has more than 1400 stores trading under retail banners including Bottlemart, SipnSave, Harry Brown and Thirsty Camel.

“It started with our strong focus on low carb beer a few years ago, followed by our expansion of no-sugar RTDs.”

LMG’s organic wine range includes Babich Wines Marlborough Sauvignon Blanc from New Zealand, launched last year, which added “incremental value to LMG’s organic wine portfolio”, according to McEvoy.

“Organic wines continue to become more popular with consumers as they seek out products that allow them to make a conscious choice,” added Brad Ipson, Casella Family Brands national business manager – independents.

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