Video: How Thinx is driving honest conversations about periods

After decades of little to no innovation, there’s has been a revolution in period products in recent years. Consumers have been conditioned to discuss periods in code, but a whole host of new and exciting brands are leading a more open and honest conversation. US period proof underwear brand Thinx is one of the companies leading the change in this category. Here, Ruth Hogan from Inside FMCG’s sister site Inside Retail, chats with Lyndsey Arnold, VP Partnerships at Thinx, about innovation