Premium spirits distributor Vanguard Luxury Brands has sealed an agreement with StrangeLove to add premium mixers to its existing portfolio.
Under the partnership, which takes effect next month, Vanguard will provide StrangeLove’s range of mixers to high-end hospitality venues and retailers. StrangeLove’s range consists of 10 mixers and eight Lo-Cal sodas, which are low in sugar and crafted from natural ingredients.
“It’s a long time since we have been involved in the mixers category,” said James France, founder and MD at Vanguard Luxury Brands. “StrangeLove is the ideal mixer brand for Vanguard because it’s premium and locally owned and produced.”
The deal will replace StrangeLove’s current distribution arrangement through Bibendum.
CEO of StrangeLove, David Temminghoff, said the partnership with Vanguard Luxury Brands is the next step to bring StrangeLove to the forefront of craft mixers in Australia.