Endeavour Group’s BWS liquor-retailing chain has introduced a one-hour delivery guarantee to customers, promising a free delivery of the next order if they fail to turn up on time.
The move is the latest in a series of initiatives by the company to offer convenience in the liquor channel, after consumers migrated online after the advent of Covid-19.
“The events of 2020 have forever changed the way our customers shop and their expectations of convenience have never been higher,” said BWS MD Scott Davidson.
BWS is also increasing its focus on drive-thrus, after the 220 stores offering the service proved to be the best performing of the 1400-strong network.
“Customers have a new-found appreciation for our drive-thrus as they provide a safe, contactless and convenient experience,” said Davidson.
A contactless car service introduced in 28 stores offering drive-thru service – where customers remain in their car while a staff member puts their order in the boot – has also proved popular.
Davidson says the chain will update 62 more drive-thru stores this current financial year and will look to further develop the offer.
“We are looking at innovative ways on how we can integrate digital tools and advanced technology into enhancing customers’ experience at the drive-thrus.”
A new branding campaign has been launched reminding consumers of the “dark times of a world BC – Before Convenience”.