New Zealand chocolate brand Whittaker’s has introduced Hokey Pokey Crunch flavour, with English food writer Nigella Lawson fronting the launch.
Although the brand already has a hokey pokey flavour, the new recipe is expected to deliver a lot more ‘crunch’ and “take it to a whole new level”, according to Holly Whittaker, COO at Whittaker’s.
Whittaker’s Hokey Pokey Crunch combines extra-aerated honeycomb pieces with 33 per cent cocoa Five Roll Refined Creamy Milk chocolate.
“Hokey Pokey is such an iconic flavour that we’ve been looking for ways to improve on our original product because we believe ‘best is always better’,” said Whittaker.
As part of the launch campaign, Nigella Lawson will feature in a promotional video which will be shared across digital platforms.
“As always, Nigella has been a delight to work with on this campaign. As well as her genuine passion for Whittaker’s Chocolate she always brings absolute professionalism,” Whittaker added.
The new product is available nationwide in Woolworths and Coles stores in Australia, as well as in New Zealand, of course.