Swisse Wellness NZ has appointed Hayes Taylor as its new general manager.
In his new role, Taylor will oversee Swisse Wellness’ position in New Zealand and take responsibility for expansion into new brand categories and retail channels.
“A big part of my job is to contemporise the business,” said Taylor, “to bring strategic thinking and a vision to our partnerships and ensure that we are connecting with our consumers in a more meaningful way.”
“The opportunity ahead for Swisse is vast, so our success requires clear focus. We will continue to transform, as we accelerate our ability to bring innovative products to our customers more quickly.”
Taylor has experience in sales, marketing, and operational management in the FMCG sector. He has worked across North Asia, South East Asia, Latin America, Australia, and New Zealand. Prior to joining Swisse Wellness, Taylor recently held the business manager position at the Tatua Co-operative Dairy Company.
“Hayes is the right person to lead Swisse NZ,” said Nick Mann, MD at H&H ANZ. “His vision for positioning wellness at the front and centre of all of our lives is exactly what Swisse Wellness NZ needs as the company enters its next chapter of growth.”