Beginning August, confectionary giant Ferrero will trial 3000 recyclable Kinder Bueno displays across retail stores nationwide. The initiative is part of the company’s sustainability strategy to reduce its carbon footprint by 2030.
The retail displays are made from 100-per-cent recyclable dump bins using biodegradable varnish, with each dump bin set to save 3.75 sqm of plastic.
According to the confectionery company, in-store shoppers won’t notice any difference between the recyclable displays and the ones made with polypropylene plastic discarded at landfills after use.
The recyclable displays were developed in partnership with point-of-sale supplier Think Display, a company with its own sustainability initiatives such as carbon-neutral shipping and using soy-based inks when printing on display materials.
The trial is just one of Ferrero’s initiatives as it seeks to make all of its displays 100-per-cent recyclable by 2030. Other projects like recycled bamboo moulded clips are currently being tested to replace plastic Corr-a-clips used in Nutella towers.