British Tequila brand, Vivir, has launched in Australia as part of its global expansion, making its debut in Coles stores.
The brand will distribute all three of its version: Blanco, Reposado, and Añejo Tequilas.
According to its founders, Paul Hayes and Navindh Grewal, Vivr aims to change mainstream perceptions of Tequila through a “distinctive spirit” produced according to long-standing traditions at the Casa Maestri distillery in Jalisco, Mexico.
Vivir’s is made using 100-per-cent Weber Blue Agave and natural volcanic spring water. Its aged tequilas – Añejo and Reposado – are finished in American Oak ex-bourbon barrels, resulting in a smooth, fresh, and robust drink.
Australia becomes the ninth country the liquor brand is distributed into with a rollout into the Middle East, Africa, and the US planned later this year.
Vivir’s Tequila is now available at Coles and its subsidiaries – Vintage Cellars, First Choice Liquor, and Liquorland.