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Monday Haircare’s push for an inclusive beauty movement

While most newly launched beauty brands aim for the exclusive and premium space, Jaimee Lupton took the opposite approach when creating her business, Monday Haircare.  Talking to Inside FMCG, Lupton explained she wanted her haircare products business to be inclusive for all women, stocked by supermarkets – and not too expensive. Lupton shared her plans on expanding the business internationally, dealing with social-media backlash and her work with non-profit organisations. Inside FMCG: Aft
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