Tigers are on the brink of extinction. Without any concerted conservation effort, these endangered animals are likely to be extinct throughout Asia by 2034.
Global non-profit organisation Save Wild Tigers has partnered with Portuguese wine-maker QSS Wines to create the “Rare” red wine label, an initiative to help save wild tigers.
Available in Aldi stores nationwide, a portion of the proceeds from each bottle sold will be donated to the organisation to support its tiger conservation efforts.
The wine with a cause is made from a blend of three grape varieties – Touriga Nacional, Cabernet Sauvignon, and Syrah.
According to Save Wild Tigers, delivering this important message through wine may sound ironic when you consider products like “tiger bone wine” contribute to the illegal trade threatening the number of tigers in the wild.
“Products like tiger bone wine are fuelling the illegal wildlife trade and creating a tiger poaching epidemic across Southeast Asia, which is contributing to the decimation of wild tiger numbers in the region,” said Simon Clinton, Founder and CEO, Save Wild Tigers.
“We’re hopeful that the irony embodied in the QSS.’ Rare’ wine might inspire some to try our wine and help save wild tigers in the process.”