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My Muscle Chef launches Protein Cookies

Functional food and beverage company My Muscle Chef has rolled out a new range of Protein Cookies to help people struggling to hit their protein macros.

Macro – short for macronutrients – makes up a food composition in our bodies: fats, carbohydrates, and protein. People who are conscious of their nutrient intake count macros to reach a specific body composition goal.

Available in three different flavours – Salted Caramel and Macadamia, Choc Chip, and Triple Choc – the Protein Cookies are a great choice as an on-the-go snack to top up protein intake while satisfying sweet cravings, said the company.

“Our new Protein Cookies are a great addition to MYMC’s range of functional, healthy foods and are a great way for our customers to support muscle strength and fuel their recovery,” said Tushar Menon, co-founder, My Muscle Chef.

Each cookie has 25g of whey protein, nuts, and prebiotic fibre. It also has no added sugars or preservatives and does not use artificial flavours or colours.

Alex Adcock, head of sales at My Muscle Chef, says most protein snacks on the market are bars and the company has identified an opportunity to offer a more indulgent way for customers to hit their protein goals.

“With 98 per cent of recovery snacks in the market currently being bars, we’ve identified an opportunity for our cookies to meet MYMC’s customers needs perfectly complementing our existing high protein and on-the-go range our customers know and love,“ said Adcock.

My Muscle Chef Protein Cookies are available online and in select retail stores for RRP $4.50 per cookie.

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