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Buy now, pay later: What’s your responsibility?

Authenticity. Purpose. We are told today’s customers seek brands with values aligned with theirs. That they will seek out and pay a premium for products driven by purpose and social benefit. Accordingly, brands spend significant time and money positioning themselves to create positive associations with consumers, whether that’s through communicating their purpose or engaging in worthy environmental or social partnerships. And yet, consumerism isn’t slowing down. Lockdowns have simply drive
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