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Coles boosts baby products range, adding 150 SKUs

Coles is expanding its baby products range by more than 150 new products while reducing retail price of major baby brands during the next four weeks. 

The 150 new products include reusable nappies and baby wipes such as Nat Baby and Cub Bare, bamboo feeding accessories, organic baby food pouches and limited-edition toys and clothing. 

Coles has also rolled out affordable items such as Little Tikes toddler toys, play pens and baby monitors part of the limited edition Coles’ Best Buys range which is available across 340 Coles supermarkets. 

“We know that more than ever, our customers are looking for baby products that are practical and affordable,” said Jonathan Torr, GM for health and home at Coles. 

Besides boosting the baby products range, Coles has also reduced prices for selected products, including Huggies nappies, Ecostore, Aveeno Baby and Johnson & Johnson bath and body products. 

“The new baby range and slashed prices across the baby aisle are another way we can provide more value to our customers when trying to manage the weekly shopping budget for their growing family,” said Torr. 

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