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HelloFresh to pick up beleaguered Youfoodz

YouFoodz is set to exit the ASX less than a year after listing after accepting a $0.93 per share takeover bid from HelloFresh – a 109 per cent premium on the past month’s average trading.

The bid values YouFoodz at approximately $125.3 million and will push HelloFresh into the pre-made meals market – a segment of the food delivery pie it hadn’t yet picked up.

“The transaction combines YouFoodz’ strength in developing and manufacturing delicious ready-made meals with HelloFresh’s expertise in supply chain management, technology and direct-to-consumer marketing,” YouFoodz said in its statement to shareholders.

“Both companies are unified in their purpose to provide Australians with delicious, high quality and affordable fresh meals.”

YouFoodz’ board unanimously recommends its shareholders back the scheme, which will be voted on in October following an independent expert review.

The ready-made meals brand launched its IPO last October at $1.50 a share, where it raised $70 million to list, and landed at a market capitalisation of just over $200 million, according to the AFR.

However, the business struggled to hit the financial benchmarks it set itself, with EBITDA and revenue landing below expectations earlier this year.

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