Lockdowns and the increasing number of people working from home are significantly driving Australian snacking trends according to a survey undertaken by YouGov and plant-based snack brand Fancy Plants.
Describing the trend as “a snack evolution” Fancy Plants founder John Foss says the survey results illustrate a strong trend towards a snack-based lifestyle that prioritises wellbeing for both humans and the planet.
YouGov found that 49 per cent of Australians are replacing normal meals with snacks and 32 per cent rarely eat full meals anymore – instead snacking all day long.
Nearly half of Aussies (49 per cent) snacked more during lockdown last year. Because of the pandemic, half started to eat healthier to boost their immunity, with 56 per cent actively seeking out food and snacks with added nutrition.
The Fancy Plants-sponsored survey also confirmed a rising popularity of the flexitarian lifestyle – where people substitute meat-based meals for plant-based or vegetarian alternatives. YouGov found that 35 per cent of Aussies are eating more plant-based food now compared to three years ago. The main reasons were personal health (55 per cent) and the planet’s health (48 per cent).
But 73 per cent of the flexitarians surveyed said they found it difficult to find affordable plant-based snacks that are tasty and nutritious and 54 per cent say they feel bad when they eat animal-based snacks.
Meanwhile, 63 per cent of the nations’ “planet-loving foodies” are actively looking for brands that share their views and can help them improve the planet’s health. More than half (62 per cent) are even willing to pay more for food that lowers their environmental impact.
“Making good food choices is not easy,” says Foss. “More and more people are giving up traditional meals to snack, but at the same time they want to make good choices for them and the planet.”