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Small businesses, big ambitions: Urban Ethos

Australia’s FMCG landscape is awash with innovation with thousands of start-ups vying to get their break in the industry. Health, sustainability and convenience are among the top priorities for today’s consumers and fortunately, there are plenty of entrepreneurs eager to meet those needs. In the first of a series of interviews, we talk to Michael Vidor, founder of Urban Ethos, an eco-conscious brand that has seen 500-per-cent growth during the past year and secured $3.8 million in funding fr
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