Woolworths is to launch ‘Woolworth Bricks’, an eco-friendly collectible, as part of the company’s commitment towards a greener planet.
For every $30 spent in-store or online, customers will receive one pack of Bricks to build replicas of the supermarket. They also can purchase two starter kits, with the choice of a Basic Kit for $6 and a Deluxe kit for $10 if they want to complete their collection sooner. The bricks are also compatible with other brands of building blocks.
The bricks are made from 80-per-cent recycled materials – including refrigerators, luggage handles, and swimming goggles – and have been certified by GECA (Good Environmental Choice Australia).
“Through our latest collectible, we’re taking customers on this journey with us by showcasing how we’re growing greener, not only in how we operate our business, but through the programs, we engage with them,” said Andrew Hicks, CMO, Woolworths.
The supermarket’s partnership with recycling company Terracycle has also been renewed, allowing customers to donate pre-loved Bricks at any Woolworths store to be upcycled into new products for the community.
“We’re pleased to partner with Woolworths to provide a recycling solution for their Woolworths Bricks collection,” said Jean Bailliard, GM, TerraCycle ANZ. “Our first of its kind recycling program can use materials like pre-loved Woolworths Bricks to make new products for the community such as park benches and garden beds, supporting our mission to move from a linear economy to a circular one.”
The Woolworths Bricks collection will be made available in stores and online in the coming weeks, with more details to be announced soon.