An online store shipping hampers of Irish products to the diaspora in Australia has proven so successful the founders are considering opening physical stores Down Under.
Irishify’s launched in Australia in early 2020, coinciding with the beginning of the Covid-19 pandemic, and allows Irish-born customers who were unable to travel to buy up products from home.
According to the business, Australia has since overtaken its operations in the US and Canada to become its main market, with over 11 per cent of Irish diaspora residing in Australia.
“Initially we considered an Antipodean distribution hub, but demand is so high we are exploring retail options in the likes of Sydney, Melbourne and Perth,” co-founder Paddy Casey said.
And moving forward the business is looking at exporting Australian goods to its other markets of Ireland and the United Kingdom as a way to bringing local goods to Aussies overseas.
Orders from Ireland take three working days to arrive, though international trading pressures can likely impact that.