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The importance of digital marketing for FMCG brands

A recent study by the Interactive Advertising Bureau and PwC showed that in the US market – the global trendsetter when it comes to marketing investment – the projected investment into internet advertising is expected to reach and exceed $150 billion in 2024. This is more than double the investment into TV advertising, at $71 billion. While this marks an enormous shift in the balance of power as it relates to marketing mediums, it’s hardly a surprise. Digital marketing isn’t the new kid
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