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MCoBeauty launches sub-$40 skincare range at Woolies, Big W

MCoBeauty is making a foray into the cosmetic market with the launch of its first skincare range, MCoBeauty Natural Skincare. 

Featuring science-backed active ingredients and Australian botanicals, the product range is vegan, natural-sourced and cruelty-free. The range includes skincare items including facial wipes, face cleanser, exfoliating scrub, toner, serum and moisturiser.

The company says that it is focusing on bringing salon-quality skincare at a “luxe-for-less price” to meet customer demand. 

“MCoBeauty was the top-selling cosmetics brand in Woolworths throughout 2020 and in 2021 our #1 best-selling product XtendLash mascara continues to dominate the category as the most popular cosmetics products in Woolworths for the past 25 weeks straight, ahead of our global competitors including L’Oreal, Rimmel, Maybelline, Revon and Covergirl,” said Shelley Sullivan, MCoBeauty founder and CEO. 

Launched in 2016, MCoBeauty is owned by female-founded, privately-owned Australian heritage beauty brand ModelCo. 

The product range is now available at Woolworths, Big W and online at the company’s website with an RRP between $12 and $38. 

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