Cereal giant the Kellogg Company has added a new product – Krave mixed grain bar – to its range.
Featuring crunchy puffed sorghum and churro, choc fudge chocolate or caramel fudge pieces, there are three flavours including Go Nuts for Donuts, Nudge to Fudge, and Caramel Pop’n Choc, which free of artificial colours, flavours or sweeteners.
Billed as an afternoon sweet treat, Kellogg’s says it wants to encourage snack lovers to enjoy the sweet but less-than-110-calorie snack, without guilt.
“The majority of consumers can relate to seeking out an indulgent afternoon pick-me-up snack that is better for them,” said Tash Sutherland, senior marketing lead at Krave.
“Krave mixed-grain bars are the perfect balance Aussies have been looking for, with delicious varieties that make you feel good about your snack choices and don’t sacrifice on flavour.”
The new Kellogg’s Krave mixed grain bars can be found across the country at Woolworths, Coles and independent supermarkets.