With food delivery companies such as UberEats creating new partnerships with some of the most notable companies in the FMCG industry, it has perhaps come as no surprise for many people that this change is rapidly underway.
With Covid-19 undeniably changing the way that we work and live, and as part of this, it has also had an extensive impact on how we shop. And, to this end, there’s potentially a huge amount of potential for FMCG companies to get involved with food delivery solutions in the current market.
UAsk’s recent study on the “why behind the by” for the on-demand groceries shopper. Analysing 500 delivery app buyers across Australia, based on known purchase behaviour with receipt data.
The study found that 83 per cent of consumers would consider purchasing groceries via a food delivery app, revealing a large growth potential for FMCG brands. Nevertheless, price is still one of the major drivers for consumer choice, with 68 per cent of consumers ranking the price of grocery items as the most important factor when considering on-demand groceries.
Furthermore, the study revealed that 52 per cent of consumers did not care about the item’s brand. Highlighting a growth opportunity for less established FMCG brands, among this fast-growing consumer segment.
The study also showcased the most common grocery items, to make it into the on-demand basket. With main household items like milk, bread at the top followed closely by snacks and baby needs. Uncovering that the on-demand shopping mission is mainly for top-up shops and the impulse of guilty pleasures throughout the week. However, customers typically prefer to choose their own meat and fresh produce to ensure that the quality of items is not compromised.
If you want to learn more about the study and the growth opportunities posed by food delivery apps, then the UAsk team is on hand to help. Find out more at www.UASK.io
