Australian ready-to-use meal business Youfoodz has introduced a new protein meal range under the brand Fuel’d.
Mainly sourced from chicken, beef and vegetables, the range includes 14 flavours which are said to provide protein packed in a portion size.
The idea of creating Fuel’d came from when the company conducted surveys and market research, and found out that the number of consumers looking for nutritious foods that are also convenient are on the rise.
“Our vision is to create the future of food and that’s why we have created our new Fuel’d range,” said Lance Giles, founder and CEO of Youfoodz.
“The range has been developed specifically for the male ready-made consumer who is looking for higher levels of protein and an overall bigger portion size, while still maintaining that famous Youfoodz taste. It’s been a huge business-wide effort and I’m absolutely delighted with the result.
Youfoodz also collaborated with Daniel Ricciardo – Australian F1 driver and star of Netflix’s Drive to Survive series – as the face of Fuel’d.
“As an athlete I know just how hard it can be balancing nutrition with convenience and that’s what Youfoodz does so well,” said Ricciardo.
“They make healthy eating easy. The new Fuel’d range is packed full of quality protein, delicious and keeps you fuller for longer.”
The Fuel’d range is now available at over 2000 stockists nationwide, including; Coles, IGA, Drakes Supermarkets, Foodworks, Foodland, BP, Ampol, 7-Eleven, NightOwl, and more with an RRP of $10.95 per pack.
