Ciber brand Somersby is adding a new product to the hard seltzer category in Australia.
In two flavours – Mango & Passionfruit and Lime – the alcoholic drink is gluten-free, sourced from natural ingredients and contains less than 100 calories per can.
Stacey Lowther, marketing manager at Somersby, said the product was conceived due to the increasing demand for seltzer products.
“Somersby has long been one of Australia’s most purchased, trusted and recognised cider brands, so we thought it was time to look outside of cider for our next great product – and the seltzer category seemed the perfect place to go,” said Lowther. “We expect our hard seltzers to open the doors to a whole new generation of Somersby consumers”.
The Somersby seltzer, sold in 300ml cans, can be purchased from the company’s website.
