Big Ben pies parent George Weston Foods New Zealand is seeking regulatory clearance to buy smaller rival Dad’s Pies Limited.
According to the Commerce Commission, both companies manufacture and supply savoury pies and sausage rolls in New Zealand, sold through supermarkets, dairies, convenience stores, petrol stations and food distributors that supply cafes and restaurants.
Dad’s Pies, sells products branded The Baker’s Son to supermarkets, and under its Dad’s Pies brand elsewhere.
The commission will now assess the market competition impacts of the deal proceeding before giving clearance – or not – to the planned merger.
Dad’s Pies was founded in 1981 in the seaside suburb of Red Beach, north of Auckland. After expanding into larger premises it scored deals to supply Wild Bean Cafe, BP2Go outlets, and supermarkets.