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Kraft Heinz launches frozen vegetarian snacks

Aussie consumers can now access more healthy snacking options as Kraft Heinz Australia introduces a new range of frozen vegetarian snacks.  

The Heinz Vegetarian Frozen Snacks range consists of five varieties – Cauliflower Fries, Crispy Cauliflower Florets, Broccoli Fries, Crispy Broccoli Florets and Crispy Mixed Vegetables. 

“Vegetarian snacks are on-trend for what consumers are increasingly looking for in modern frozen snack options”, said Shane Kent, chief marketing officer at Kraft Heinz ANZ.

“With an increasing number of vegetarians, pescatarians and flexitarians in Australia, we’re pleased to be able to tap into this trend and deliver more variety for customers in the frozen category.”

According to Kent, the launch marks the brand’s first venture into frozen snacking. The Heinz Frozen Vegetarian Snacks range is now available nationwide at Woolworths and Independent Grocers.

“We are interested to hear what shoppers think about the range,” he added. 

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