Supermarket chain Foodland has announced the debut of Taboo period products across its 95 stores nationwide.
Founded by Isobel Marshall and Eloise Hall, Taboo is a brand of organic cotton period products with the mission of solving the period poverty of women, supporting their health and making social change.
Franklin dos Santos, Foodland CEO, said the values which Taboo wants to bring to the community are also what Foodland aims for, so the supermarket chain decided to support the brand to introduce its products to consumers.
“Foodland always looks to support local brands and businesses,” said Franklin.
“It’s at the heart of what we do everyday and it’s what our customers value most about us.”
“When we saw this incredible South Australian brand having a global impact and delivering opportunities to people across the other side of the world, it only strengthened our desire to support such a product.”
According to Taboo, the company has donated 100 per cent of the net profits to “OneGirl”, an organisation supporting young girls in Sierra Leone and Uganda. In addition, Taboo also runs a campaign called “Pad it Forward” to address local period poverty by giving out more than 1,000 boxes.
“We can all learn something from Isobel and Eloise,” Franklin added. “It’s not just about the support they are providing but the valuable education and discussion that these products are facilitating.”