Victorian beverage company PureHarvest has unveiled new branding and packaging across its range, featuring a clean, fresh look the company believes reflects its ethos and products.
The new branding is being launched with an outdoor advertising campaign, connected TV ads, display advertising and social-media placements promoting the brand’s new tagline ‘Enjoy More From Less’.
From its origins as a small health food store in Prahran in 1979, the company has grown into one of Australia’s largest manufacturers and distributors of natural and organic foods. It is now located in Drouin, in Victoria’s Gippsland region.
In the early 1980s, PureHarvest was the first company to sell Australian-made and grown soy milk. It followed that with an expansion into rice milk in 1992 and oat milk in 1995.
Today, the family-owned company features 26 products across long-life milk and pantry staples including 13 different plant-based alt-milks, three sweeteners, two juices, two sauces, two spreads, four kinds of grain cakes, and muesli.
PureHarvest’s hero product is its 1-litre Unsweetened Oat Milk carton sold through Coles and Woolworth stores nationwide. It also sells Australia’s number one coconut alt-milk beverage: Coco Quench.
