Free Subscription

  • Access daily briefings and unlimited news articles


Only $34.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

F Whitlock & Sons uses AR to launch range extension

F. Whitlock & Sons is expanding its ‘Whitlock’s Tales of Delicious Demise’ campaign launched earlier this year by introducing a gamified Web AR Portal adventure.

The brand has collaborated with Because Creative Experiences and Unbnd to provide a “virtual” experience for customers.

“We’ve loved working closely with Because to create an augmented reality experience that invites Aussies and Kiwis into the “Whitlock’s Portal of Delicious Demise” and lets them discover what it means to be a Whitlock’s-worthy adventurer” said Nicola Curran, F Whitlock & Sons ‘flavour adventurist and brand purveyor’.

Influenced by the escape room game format, the AR experience features characters of Whitlock’s hero tales such as Chip the Chipotle Pepper and Oscar and Rojo and the Fuego Chilli Beans.

Users can win prizes including merchandise, cooking recipes and products as well as going into four grand mystery prizes by taking on a series of Whitlock’s challenges.

“It has been a rewarding experience developing this revolutionary Web AR technology to create a gamified, Covid-safe, at-home experience that rewards Whitlock’s lovers, both old and new, in an innovative way,” said Gareth Brock, Because managing partner.

“This is only just the beginning for our Whitlock’s Web AR Portal, with two more Whitlock’s Tales of Delicious Demise challenges set to appear in the new year. We can’t wait to see Aussies and Kiwis interact with this technology and encourage them to feed their adventure online as flavour-focused trendsetters.”

Consumers can experience Whitlock’s Tales of Delicious Demise Web AR Portal by scanning the QR code found on F Whitlock & Sons products in supermarkets or through its website.

You have 3 free articles.