Nestlé Professional has collaborated with Rotary Australia to launch the ‘Celebrate Australia’ campaign to boost the community spirit of six Aussie towns, using its Nescafé Blend 43 brand.
The limited-edition range of 1kg tins of Nescafé Blend 43 features six variants named after Australian regional towns – Mallacoota, Broken Hill, Toowoomba, Busselton, Willunga and Strahan.
“After a tough couple of years, we thought it was the right time to honour the essence of what we love about Australia. Community spirit boosts, and enriches Aussies through the good, bad and uncertain times,” said Scott Stuckmann, Nestlé Professional Oceania business executive officer.
“Each town was chosen because it embodies community spirit, togetherness, and what it means to be Australian.”
The tins’ packaging design focuses on the community spirit of the towns, ranging from local sporting events to international recognition and the celebration of local food, wine and art.
A $5000 grant is given to local rotary clubs of six towns by Nescafé Professional to grow the community initiative. These activities will include fundraising for a local mental health facility in Broken Hill, a Koala Rescue program in Willunga and a Toowoomba Christmas Drive for disadvantaged and homeless young people.
Meanwhile, the company is also providing 190 tins to each club for sale, donating to the local community and the profits will be retained by each club.
“We are thrilled to partner with Nestlé Professional and Nescafé Blend 43 on this campaign and celebrate some of the most incredible towns across Australia,” said Heather Chong, district governor of Rotary Tasmania. “With more than 1000 Clubs and 30,000 members, Rotary members in Australia are ‘people of action’ who support an array of local community service initiatives, so it’s wonderful that Nescafé Blend 43 is helping us with our mission.”
The new 1kg tins of Nescafé Blend 43 can be bought through wholesale offices and foodservice distributors including Bidfood, NAFDA, Countrywide, PFD, Campbells, Winc and Blackwoods with an RRP of $40.